The Program’s Consumer Protection team has seen an increase in the number of unregistered entities conducting marketing, sales, and other work on behalf of registered AVs and Designees. Every third-party entity that has direct interaction with end-use customers is required to register as a Designee. This includes solar installers, marketing firms, lead generators, and sales organizations. As a reminder, AVs must ensure that both their Designees and Designees of their Designees (“Nested Designees”) register with the Program, prior to working with any AV or Designee. Designees/Nested Designees must clarify in their registration under which AV and Designee they are registering. AVs and Designees who fail to ensure Designees and Nested Designees are registered in a timely manner may be subject to disciplinary action, up to and including suspension from the Program.
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